The Big Data specialist (or Data Scientist) is already considered one of the professional profiles with the most future of the 21st century. Because of the arrival of digital transformation, business models are changing and now companies demand more than ever professionals who are capable of interpreting and analyzing large amounts of data to improve their performance, through the conversion of data in information.

The data speak for themselves, in the next few years professionals in big data will cover about 8% of the demand for employees. Undoubtedly, it is one of the most promising jobs in the next few years but, do we know what we must do to develop as a data analyst?

Expert in Big Data

Let's start by remembering what Big Data is. There is some confusion about what exactly is and what is its best definition, but we could say that Big Data is based on the management and analysis of large volumes of data. The concept encompasses all infrastructures, technologies, and services created to process a large amount of data stored in the digital environment.

In order to manage this data, business intelligence is applied: the set of software methodologies and tools that allow us to collect, analyze and select the large volume of data found in the network, and then convert it into useful information. This allows for better management and decision-making and for businesses it becomes a business opportunity.

The data is translated by the Big Data expert. His profile is usually mathematical and statistical and dominates programming software tools and massive data analysis systems such as machine learning. Would you like to introduce yourself to this sector? You have the perfect opportunity with the Introduction to the Big Data World Course and Business Intelligence.

Specialists in Big Data and the companies

The Big Data evolves very fast since every time we have more sources and resources from which to extract data. Therefore, companies need specialists who are able to digest the data, convert it into information and select which is useful and which is not. Once the Data Scientist has done its work, the company will be able to know and understand the profile, needs, and habits of its customers and, based on this, establish the most effective strategies and improve their relationship with them.

Currently, companies are encountering great difficulties when it comes to finding Big Data specialists. The demand has grown much faster than the offer, so, today, training in this area is a more than accurate decision.

How should I train to be an expert in Big Data?

Until not long ago, most of the schools that offered specialization programs in Big Data focused mainly on the analytical and technological side, training professionals with mathematical and statistical profiles. However, business schools have begun to offer this training with a more entrepreneurial nature, which allows professionals who come from engineering or business administration to develop as experts in Big Data.

The differentiation is precisely in creating a mixed professional profile. Big Data is a specialty that is still in full development, so if you start to focus your career on this path you will gain a great advantage over other professionals. For example, with the courses in Remarketing and Big Data, you can also integrate the knowledge for essential online advertising.

If you want to specialize in Big Data you must first consider a series of necessary qualities and skills:

  • Mathematical profile and analyst.
  • Computer skills, mathematics, and statistics.
  • Control of technology and databases, such as SQL or PL/SQL.
  • Programming and control skills of programs such as R or Python.
  • Administration of distributed storage systems.
  • Design of a reporting system for the visualization of data, especially in the field of business intelligence.
  • Knowledge of machine learning techniques.
  • Control of Hadoop tools, such as Hive or Pig.
  • Ability in the management of software tools in data structure systems.
  • Data manipulation language instructions , such as data wrangling, data munging or data tyding.

Nor should you forget the business skills :

  • Establish trust between the department of your company.
  • Knowing how to communicate in order to convince with your ideas.
  • Have a business vision

Once you have completed your university studies (the most specific are mathematics, computer science, statistics or business management), with a postgraduate degree you will be able to specialize in the Big Data area and expand your knowledge to be able to analyze large volumes of data through of the most innovative tools. What will allow you to start successfully in this complex and multidisciplinary work environment?

Do you dare to be a Data Scientist? If you are part of the Marketing and Communication area of your company and want to develop as an expert in Big Data to establish effective strategies through the most innovative tools, there are many universities already who offers you the Postgraduate in Big Data Marketing, with which you will work on a project of Business Intelligence / Big Data.

big data, Business Intelligence, Marketing and Communication, Data Scientist