The marketing analyst is the professional hired to care for and develop the analysis of marketing strategies and results within a company.
One of the things that we can not ignore is the evolution of the market.
The internet became an extremely important medium in the day to day of the consumer. It has become, even, in one of the main responsible in the processes of a purchase decision.
If you consider buying a product or hire a service before going to the nearest stores, it is very likely that you see on the web what are the best options, how it really works, what is the price range, etc.
From this, the decision is made.
This habit of searching and being influenced by the information found in the search mechanisms is becoming more common and the companies that really want to stand out in the market end up investing in this form of promotion.
Therefore, there is a need for a professional capable of taking care of all this internal process in the company: the marketing analyst.
What is a marketing analyst?
The marketing analyst is the professional hired to care for and develop the analysis of marketing strategies and results within the company.
It is necessary that this professional is aware of all possible marketing strategies in the digital world to ensure that the best are chosen to increase the numbers of the company. Of course, always thinking about short, medium and long-term results.
It is usually a professional trained in advertising, marketing, economics, administration or journalism.
What does a marketing analyst do?
In summary, the marketing analyst is the professional responsible for creating, developing and measuring the results of digital marketing strategies for the company in which he works.
Sometimes, this professional works alone, in the case of small companies. However, it is common for there to be a team to manage every step of the digital marketing strategy in question.
As I mentioned, it is interesting that professionals have knowledge of all the strategies available in the market such as:
In addition to knowing all the necessary tools to put this knowledge into practice.
1. Market and competition analysis
One of the main activities of the marketing analyst is to be aware of situations in the market and the movements of the competition.
This professional needs to make a detailed study of the market. Raising the possibilities of investment in marketing for the company and discovering what are the next steps to ensure that your brand stands out to the consumer.
The analysis of the competition is also fundamental.
It is necessary to follow the steps of the competitors to understand how they are attacking and if there is an opportunity for your company or not.
It may be that competitors are at the forefront of their marketing actions. They may be at a disadvantage. All this needs to be known to the marketing analyst so that he can better plan the following actions.
2. Definition of personas
Another important point for the marketing analyst is to do an investigation to know more and more the consumer of this company.
We often find, when asking for the definition of the target audience, "men and women between 20 and 50 years of classes B and C" for example.
Mainly when we think of digital marketing, it is necessary to have a more complete definition of your audience. Really understanding what are the biggest difficulties, doubts, and objections at the time of purchase to get create increasingly accurate communication.
3. Strategies in social networks
In the case of social networks, this professional is responsible for creating a monthly action plan for networks in which the company has an active profile.
Understanding the public, according to the aforementioned, is the key to staying with the possible strategies in the digital world.
In the case of social networks, we can define in which networks the company has to be active, according to the profile of the clients and interesting prospects.
The professional, based on this, will create an action plan, put it into practice, continue communication with customers and prospects with each of the publications and measure the results at the end of each month to know which publications they interacted with the most and Have an idea of how to proceed next month.
4. SEO Strategy
When the professional comes to a company where the digital marketing investment is starting, it is necessary to do some basic activities, such as on-page optimization.
In addition to this, it is interesting to do keyword research to understand what are the best terms for your company in the market. Either by search number, as of relevance (considering the public) to be able to understand the basis on which the announcements must be made.
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5. Sponsored links strategy
Getting to the part of the ads, it's time to think about the SEO strategy with all the most interesting keywords for your business. Always consider the needs of your audience.
Thinking about this, we make a list of interesting ads to reach people who are looking for specific keywords and well targeted with purchase intention.
6. Inbound Marketing Strategy
The Inbound marketing strategy simply asks that the other digital marketing strategies be put into practice.
For example, at this time, social networks and SEO strategies are fundamental.
Creating interesting content, considering the most common doubts and problems of people to educate the market.
According to Hubspot, the consumer no longer wants to be bought, it's time to stop the aggressive advertising that shows only the purchase of a specific product.
The consumer wants to know more!
This is where this strategy comes in.
The blog of the company will be a great tool in the strategy of Inbound Marketing.
With relevant content for the reader, we create an education strategy together with a relationship of trust between the company and the consumer.
Based on this, the prospective client, when concluding the need or desire to purchase a product or contracting a service, will make a conscious decision. In addition to having your company in mind when making this decision; due to the educational actions and good relationship that created the previous stages.
For each of the strategies, the domain of tools is necessary.
Among these we find:
- Results management tools and social networks
- Email marketing tools
- Marketing automation tools
- Search tools and keywords, etc.
To become a good marketing analyst it is necessary to study.
This professional tends to stand out in the market due to a large number of strategies and tools that dominates.
Finally, to be a good marketing analyst you must:
- It seeks to understand what are the movements of the largest companies in the market
- Understand how they are trying to reach the public
- Discover the tools most used by companies that invest in the most diverse digital marketing strategies
- Test them to learn how each of them works.
If there is something that characterizes, above all, a good marketing analyst, it is your ability to be aware of all kinds of information and updates that the medium provides.
In the information is the power of decision!